Digital Guest Experience
Deliver an omnichannel experience to Target Guests that will drive engagement and boost your sales.
- Time in market: 10 days
- Targeting: Campaign optimized to be both behavioral and geo-targeted to participating Target locations
- Key Benchmarks:
CPC: $2.50
CTR: .2 – .4%
Engagement Rate: .66%
Landing Page Dwell Time: 25-30 seconds
Landing Page CTR: .4%
Digital sales (OPU/DU) growth vs LY is 28.14%